Explore Spiced Delights & Local Secrets: Champ de Goa Kokum Feni
On a spirited journey of discovery, the Cheers Group brings Goa’s iconic drink, Feni, from India’s coastal paradise to the global stage. Known as the cradle of craft and artisanal spirits in India, Goa has nurtured Feni for over 500 years — an indigenous spirit that continues to evolve while preserving its rich cultural roots.
The magic of Champ de Goa lies in its distinctive infusion of Kokum, a tangy red fruit native to the Western Ghats. When blended with Cashew Feni and select spices, Kokum lends a refreshing sour and zesty flavor that makes this creation truly one-of-a-kind. References to Kokum can be traced back to Ayurvedic manuscripts from the 12th century, where it was celebrated not only for its vibrant taste but also for its medicinal properties. Scientifically known as Garcinia indica, Kokum is valued for aiding digestion, supporting weight loss, and offering antioxidant and anti-inflammatory benefits — all while naturally cooling the body.
In a state where over 70% of road accidents are linked to drunk driving, often involving rented vehicles, the Cheers Group promotes a vital message of social responsibility — “Don’t Drink & Drive.” The initiative reflects their commitment to encouraging mindful consumption and ensuring the safety of both locals and tourists.
Champ de Goa Kokum & Spice Feni is a tropical masterpiece, handcrafted by the Goa-based, 250-plus award-winning Cheers Group. Each bottle is made in small batches using all-natural ingredients, offering a premium yet approachable drinking experience. “Champ de Goa is for the dreamer who enjoys a beautiful sunset after a long day, for the traveler seeking to unwind, or for anyone who celebrates life with a touch of originality,” says Ashwin Balivada, CEO of Cheers Group and a Cambridge University Business Management graduate.
Proudly made in Goa, this artisanal Feni can be enjoyed neat, with soda, or as a creative cocktail base. “Champ de Goa Kokum & Spice Feni, crafted with care, allows you to create a truly unique experience,” adds Dr. Mohan Krishna Balivada, founder of Cheers Group and the world’s first alco-bev marketing doctorate holder.
With its layered flavor profile and tropical charm, Champ de Goa Kokum & Spice Feni delivers a perfect balance of richness, zest, and celebration. Priced at ₹900 in Goa for a 750ml bottle, it embodies affordable luxury with international appeal — a spirit that’s proudly Goan, visually stunning, and undeniably distinctive. Remember: Don’t Drink & Drive.
