Revlon India Aims High under leadership of Meghna Modi1
Revlon India, in partnership with Modi‑Mundipharma Beauty Products, has set its sights on aggressive growth under the leadership of Executive Director and Head of Indian Subcontinent, Meghna Modi. Tasked with turning around the brand since her appointment in November 2023, Modi has spearheaded a strategic reset that spans sales, supply chain, e‑commerce, and organizational culture.
At a recent media interaction in Lucknow, Meghna Modi affirmed the brand’s bold ambitions, stating that “on planning to build the business on its Brand promise – to move the world forward in a Bold manner, give every woman the platform they need to Live Fully, Freely and with Purpose, whatever that looks likes to them. She also went on to explain that the brand mission was to Inspire, Innovation, Inclusion plus Intention. The company will focus on Color Cosmetic range (Makeup and Skin care) and Personal Care range (Hair color, Hair care and Body sprays). The company plans to leverage the full potential and expand distribution in all channels – Exclusive Brand outlet, Department Store, General trade, and Ecommerce. Revlon India is on an aggressive growth path and plans to achieve double our business in India in next 2-3 years by increasing its own Brand Outlets from 300 to 600+ outlets and presence in 1000 departmental stores to 4000+ department stores.
Further Meghna emphasized to achieve such high target possessing true leadership quality in her that, “from passive management to active management, everyone has to be active to achieve great heights whether it is the management, retailer, distributor or Beauty Advisors, all have to actively pursue toward achieving such growth.
Meghna’s growth strategy blends offline expansion with a sharpened digital approach. Currently, around 25 % of sales come through online channels, with the rest via retail outlets and department stores. Modi has emphasized boosting social media engagement, especially visual platforms like Instagram, to appeal to aspirational and millennial consumers across Tier‑II cities.
Innovation in product portfolio is another key pillar. Revlon India plans to launch new categories—including perfume and hair‑care products—and has introduced a millennial‑focused brand, Street Wear Cosmetics, as part of a push into more mass and affordable segments with price points starting at around INR 399 to appeal to aspirational consumers in Tier II cities.
And Meghna Modi concluded with confident by making bold statement that under Meghna Modi’s leadership, Revlon India is embarking on a bold plan to double revenues, expand retail footprint, deepen online channels, broaden product innovation, and modernize operations—all targeting robust growth and renewed relevance in India’s dynamic beauty market.
Throughout, Meghna’s leadership focuses on quality, trust and visibility, aiming to differentiate Revlon in a fiercely competitive beauty landscape.
Meghna Modi, at the helm of affairs. Being the eldest daughter of the Chairman, Mr. Umesh Kumar Modi, Meghna is a graduate of London Business School and Harvard Business school. Prior to going to Harvard, she worked at Revlon and then after completing her MBA at Harvard, she worked as a consultant for four years at one of the top management consulting firms – Bain Consulting in Boston, before coming back to India.
Modi-Mundipharma Pvt. Ltd. (Cosmetics Division) formerly known as Modi-Revlon, part of Umesh Modi Group, introduced Revlon in India in 1995. It is the first international cosmetics brand launched in India. The brand has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and personal care. It is committed to high quality product innovation, excellent performance and sophisticated glamour.
For more details visit the website: www.revlon.co.in
